Supplied by Livance
Livance, proudly hosted its annual Dealer Awards in association with Midea on 8 May, welcoming a record-breaking 250 guests.
Paris Li, general manager of Midea – Middle East and Africa. All images supplied by ©RACA Journal
Held under the theme: ‘Green Vision, Blue Future’, the event celebrated performance, partnership and growth, while marking a new chapter by including not just air conditioning (AC) dealers, but also retail partners from the home appliance sector – highlighting Livance and Midea’s broader commitment to innovation and collaboration across all product categories.
The event highlights included:
- Dealer recognition and engagement: Honouring exceptional partners who have gone above and beyond in driving growth and delivering outstanding customer experiences.
- Product superiority and innovation: Midea showcased its diverse product portfolio, emphasising smart technology, energy efficiency and sustainability.
- Driving business growth: Engaging discussions focused on how Midea can continue to empower South Africa homes and businesses through sustainable responsible solutions
Opening the evening, Craig Fowlds, director of Livance, spoke of the growth of the Midea brand in South Africa over the past year, particularly within the AC segment. He reaffirmed Livance’s ambitious vision for Midea : “To be the best value brand by product category and to become the undisputed No. 2 air conditioning brand in South Africa by 2024/25.”
Graeme Takis, director at Livance, followed with an overview of the home appliances division. He emphasised Midea’s core philosophy of ‘Value +’—offering affordable luxury through quality, competitive pricing and a robust supply chain that supports both retailers and consumers.
Takis shared encouraging updates across all categories, noting substantial market share growth in refrigeration, laundry, cooking and small domestic appliances.
The keynote address was delivered by Paris Li, general manager of Midea – Middle East and Africa, who outlined the global strategy of the Midea Group, and reaffirmed its long-term vision, emphasising innovation and expansion in emerging markets.
Livance concluded the evening by recognising and honouring the outstanding performance of it’s partners across the AC and retail sectors.
Some of the Top AC Dealer Award Winners
Top AC dealer award winners included:
Absolut Air, AC Direct Africa, ACR Heating & Cooling, Airco Electric, Airfreeze, Airgro, Arctic Electric, Cape Airconditioning, Chabo & Joubert Airconditioning Services, Climate Control, Cool Comfort, Cool Intentions, Cool Projects, Cooling Solutions, Dawson Verkoeling, Durbanville Aircons, Embassy Air Services, FB Airconditioning, Gauche Air, H&B Refrigeration & Electrical, Harmonds Engineering, Heat Exchange Airconditioning, Heat Transformation Systems, Hirsch, HVAC Cooling Solutions, Instalacoes Electromecanicas de Mozambique SA, JA Neethling Verkoeling, JC Verkoeling, John Polson, Kloppers, Louwco Cooling Solutions, Moderate Air, Panaspares, Premium Airconditioning, Redefine, Roux Airconditioning, San Air, South Coast Refrigeration and Airconditioning, Thermacool, WP Airconditioning, Zululand Refrigeration.
Part of the 250-strong attendees.
Top retail partner award winners included:
Fair Price, Full House, Game, Hirsch, Makro, OK, Shaw Group, Takealot. Reflecting on the event, Fowlds stated, “We are incredibly proud of the progress we’ve made and of the partners who continue to grow with us. Tonight was about celebrating our shared success and laying the foundation for an even stronger 2025.
Register for free to gain access the digital library for RACA Journal publications
