By Eamonn Ryan
In recent years, the significance of conformity assessment frameworks in Europe has been growing, particularly in industries such as plastics and building materials. This is Part 1 of a two-part series.
“Why South Africa?” Muñoz asked rhetorically. © RACA Journal
The use of certification marks, like AENOR certification, has played a central role in ensuring product quality and facilitating international trade.
During a recent presentation, Federico Muñoz, CEO of CEISLAB—a major European laboratory owned by the Spanish standardisation body UNE—shared valuable insights into the European certification landscape and how South African manufacturers can leverage it to enhance their global competitiveness.
Muñoz began by highlighting the impact of Europe’s unified standardisation system on trade and product quality. With 80% of European production involving certified products, the significance of obtaining proper certification cannot be overstated. In Spain, for instance, 19 of the country’s top 20 manufacturers hold AENOR certification, demonstrating how essential these certifications are for business success.
In the European market, certification is more than just a regulatory requirement—it is a competitive advantage. As Muñoz pointed out, “Certification helps elevate product quality, ensures compliance with industry standards, and opens doors to international markets, despite the initial costs involved.” This strategic importance of certification is a key consideration for any manufacturer aiming to thrive in global markets.
Turning to South Africa, Muñoz explained CEISLAB’s approach to expanding into the market. The company, which has been in operation since 1999, is already a trusted name across Europe, with testing and certification services in plastic pipe systems, energy performance of air conditioners, and electrical fields. With a long-term, non-profit approach, CEISLAB is focused on reputation over immediate profitability.
“Why South Africa?” Muñoz asked rhetorically. For many businesses based in Europe, this question would raise concerns, given the geographical distance and differences in market conditions. However, for Munoz and CEISLAB, the decision was clear. He emphasised that the company’s close partnership with local experts like Justin Marsberg and others, who understand the needs and trends in South Africa, was a significant driving factor in their decision to expand into the market.
Moreover, Muñoz explained that CEISLAB’s strategy is not to merely enter the market with a short-term focus on profits. “Our approach is long-term. We are not looking for quick returns; we aim for collaboration, knowledge-sharing and providing valuable services to the South African industry,” he said.
