With technology use increasing and the sustainability of data centres in the spotlight, the value of the green data centre market is expected to reach USD145 billion by 2028, according to a report by Verified Market Research. The growth is expected to reach a CAGR of 16.6% from 2021 to 2028 with the value of the market increasing from USD46.7 billion in 2020. The report finds different types of tools, such as artificial intelligence and machine learning, are helping to drive the green data centre market.

The Verified Market Research study looks at green data centres by component, including cooling, networking, power and management software. Image credit: dlohner | Pixabay
The report says artificial intelligence, which is estimated to significantly reduce the costs of energy transitions, and machine learning can play an important role by efficiently powering and cooling data centres. They can do so by analysing data to help optimise effective power management with predictive modelling to study impacts on energy use.
The report also says an eco-mode, also known as an active standby or economy mode, is the most energy efficient uninterruptible power supply operating mode. Eco modes are capable of providing up to 99% efficiency.
The main benefit of the eco-mode, according to the report, is increased efficiency of the bypass line, which is the raw mains supply, which typically runs at 98% compared to standard online efficiency of up to 96%. That difference has the potential to deliver significant savings, according to the report.
Improving the energy efficiency and sustainability of data centres, which are said to use about 2% of the total electricity generated in the US as well as ample amounts of water, are important pieces of many companies’ sustainability targets. The Markley Group in New England, for example, has added technologies to generate more than USD27 billion in energy cost savings.
To continue making improvements in the market, another report by Uptime Institute says a successfully managed data centre which impacts compressive strategies covering every piece of an organisation’s operations is needed.
The Verified Market Research study looked at green data centres by component, including cooling, networking and power and management software. It also analysed the data centres by applications, including telecom, healthcare and financial services, among other fields.
It also looks at how different regions impacted the market, including North America, Europe and Asia Pacific.
Key green data centre players in the market today include Schneider Electric SE, Hewlett Packard Enterprise Company, Green Revolution Cooling, Eaton Corporation, Dell Technologies, Vertiv Holdings Co., Delta Electronics, Cisco Systems, Midas Green Technologies, and Rittal GmbH & Co.