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Bitzer SA celebrates 25th birthday at FRIGAIR

By Ilana Koegelenberg

On 6 June 2018, Bitzer South Africa invited customers and international visitors to the Protea Hotel in Midrand to celebrate 25 years of doing business in the country.

The event took place after the closing of the first day of the FRIGAIR exhibition, and most of the guests headed straight to the celebrations from the exhibition showgrounds. Formalities were kept to a minimum so guests could enjoy some snacks and a couple of drinks with the Bitzer team.

Bitzer00 3The Bitzer team, from left: José Marques; Jo-Anne Dietrich; Torsten Steinborn; Tobias Fuhrer; Erik Bucher; and Bernhard Blaeser.

Bitzer South Africa managing director, Bernhard Blaeser, welcomed guests to the event and elaborated on how the company has grown over the years, starting from 1 June 1993 when Theo van Driel opened the first South African subsidiary of Bitzer in Paarden Eiland, Cape Town.

“From our humble beginnings 25 years ago, we have enjoyed ever-increasing support from our regional OEMs, agents, contractors, and installers, across southern Africa; many of them for decades, many of them here tonight,” said Blaeser.

Blaeser was followed by Erik Bucher, Bitzer director: sales refrigeration, who was in the country to celebrate alongside the local team. He spoke about the relationship with the local subsidiary and the significance of this for the Bitzer brand.

Bitzer00 5The evening was celebrated alongside international guests and customers.

“Our passion is to be a good partner for you, to be present with our local offices in the local market, and to be able to understand and support you,” said Bucher. “We are a global company, but we have a high respect for each single region we do business in, and we want to understand and work together with you, for our mutual benefit, and to improve our quality of life. This is one of the key targets in our corporate company values.”

After the short speeches, the celebrations continued amid the festive decor matched to Bitzer’s well-known green and black colour palette. It wasn’t just the balloons that were green and black — even the cake featured these unusual confectionary colours!

Happy birthday, Bitzer SA!

* Photos by Ilana Koegelenberg

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